The University of Tennessee, Knoxville

Global Supply Chain Executive Programs

Haslam College of Business

Demand Management in the Supply Chain

This course presents a framework for how the demand side of a value chain (i.e., sales, marketing, and downstream channel partners) should interface with the supply side of the enterprise (i.e., operations, logistics, purchasing, and upstream supply partners). You’ll gain a detailed understanding of the notion of customer value and strategic marketing. We’ll also focus on demand planning and sales forecasting, mechanisms through which an enterprise’s demand and supply managers collaborate to create efficient and effective operational plans.

This course is required for certification in Supply Chain Management. Even if you aren’t interested in certification, you can take this course independently.

Participants may earn continuing education units (CEUs) for this course as part of the Council of Supply Chain Management Professional's (CSCMP) Pro certification program.

This course is also available as a custom course on the Knoxville campus or at a location of your choice.

Key Benefits

This course offers an excellent overview of how those who generate demand in a value chain should interact with those who manage supply. You’ll be an active participant in the class, which uses a balance of theory and applied exercises to teach important concepts.

By participating in this course, you will:

  • Understand the impact of demand on the supply chain and the considerable competitive advantages that can result from managing demand across companies
  • Define value from the perspective of customers and learn how to manage the supply chain to deliver that value
  • Learn how companies develop and use demand forecasts
  • Build a foundation in the techniques, approaches and systems used to develop forecasts
  • Better understand the development and limitations of forecasts
  • Be exposed to the latest and most successful trends in forecasting, based on the faculty’s experiences with more than 400 companies

If you’re pursuing certification, a knowledge assessment (a test or other assignment) will be given after you complete the course.

Intended Audience

Executives and managers who have experience in the traditional business functions (finance, production, marketing, sales, accounting, engineering, logistics) but want to add to their knowledge of how these functions work together within the company and across companies in the supply chain.

Experienced managers and executives (even within logistics)—with or without a graduate business degree—should consider adding this expertise in supply chain management to their personal education.

Duration & Dates

2 ½ days


J. Paul Dittmann, Ph.D. - Executive Director of The University of Tennessee Global Supply Chain Institute

Mark A. Moon, Ph.D. - Associate Professor of Marketing


$2,400 CSCMP members
$2,125 UT Supply Chain Forum members

$1,250 Repeating the course

Cost of the program includes:

  • Most meals
  • Single-room hotel lodging
  • On-campus transportation
  • Materials/simulations
  • Professional education credits, where applicable

Preferred pricing is available for multiple attendees from the same organization, current students and alumni of the Executive-Level MBA programs.

Visit our preferred pricing page or call +1 (865) 974-5001 for more information.

Graduate & Executive Education ~ 603 Haslam Business Building, Knoxville, TN 37996-4160
Phone:+1 (865) 974-5001 ~ Fax: +1 (865) 974-4989 ~


The University of Tennessee, Knoxville. Big Orange. Big Ideas.

Knoxville, Tennessee 37996 | 865-974-1000
The flagship campus of the University of Tennessee System